Colony Colony Segmentation v2.0.0
Colony

Audience Segmentation

Behaviour-led listener segmentation for Colony LIVE radio stations. Automatically groups listeners into meaningful segments, enables semantic search and uses AI to infer demographics and interests.

Explore the API → Developer Documentation
Segments
new_listener
First interaction within the last 7 days
super_fan
Recent, frequent, multi-channel — most valuable audience
show_loyalist
Consistent same-show engagement, stable or growing
competition_chaser
70%+ of interactions are competition entries
occasional_engager
Active within 30 days, no strong pattern yet
at_risk
Was active, now declining — act before they go dormant
dormant
No recent engagement — largest re-engagement opportunity
API Endpoints